This last 18 months has been a big change for everyone. Through covid we had spent so much time alone and started thinking more about how we connect with others and our world. Now, everyone’s becoming more aware and thoughtful about their choices. There’s a big shift in what people want - they’re all about researching and making smart choices for their health. It’s like the whole world is waking up to how important health really is. It’s no longer just fitness, it’s life.