Most small gyms track prospects in their head, on a whiteboard, or in a spreadsheet that someone updates when they remember to. That works when you get two enquiries a week. It stops working when you’re trying to grow.

Influx now has a leads pipeline built in.

What it does

When someone enquires about your gym — through your website, a walk-in, a social media message — you create a lead in Influx. From there, you track them through configurable stages until they either sign up or don’t.

• Custom stages. Set up your own pipeline: New Lead → Contacted → Trial Booked → Signed Up. Or whatever matches how your gym actually works.
• Won and lost outcomes. When a lead converts, mark it as won. When they go elsewhere or go quiet, mark it as lost and record why. Over time, this data tells you where you’re losing people.
• Outcome reporting. See conversion rates, average time to close, and where leads drop off. Graphs show trends over weeks and months.
• Staff assignment. Assign leads to specific team members so nothing falls through the cracks.

Why not just use a CRM?

You could. But a separate CRM doesn’t know that a lead just booked a trial class, or that they attended three sessions last week, or that they bought a membership yesterday. Influx does. Your leads pipeline and your member management are in the same system, so the moment a prospect becomes a member, their history carries over.

Getting started

The leads pipeline is available on request. Set up your stages, add your first lead, and start tracking.

If you’re currently using a spreadsheet or a separate tool, this replaces it — and it’s included in your Influx subscription at no extra cost.